HomeResidential areas where consumers are likely to be at home, in a more relaxed environment and receptive state of mind. | Work | OutLess than 100 miles away from home or work, where consumers may be running errands, shopping, having fun or commuting. | Away
Defining the Mobile Moment
Reach consumers while they’re settling into their weekday evening routine, whether it’s at the local pub, the park, or at home on the couch.
The Mobile Moment in Action
Consumers are increasingly connected day and night, but those weekdays are often cluttered with emails, phone calls, and meetings. But at the end of the day, when the deadlines are (hopefully) met, the cocktails are flowing and/or the kids are fed and busy with homework, consumers settle into a high-value moment for advertisers: the Relaxing After Work Moment.
Aki defines the Relaxing After Work Moment through a number of different signals, starting with day of week and time. Additional data, like context and session length provide additional insight into the consumer’s mindset. It’s also a prime time to test out ad formats that require greater receptivity, like your rich media or 15 second video spot.
Advertisers can target the Relaxing After Work Moment to drive greater value for their mobile campaigns. After all, won’t be be that much more enjoyable to relax after work when you’ve improved your mobile ad ROI?
Did you know?
Did you know the information superhighway has it’s own rush hour? Peak internet hours run from 7pm to 11pm, making it a prime time to engage your audience.
Explore more Moments
Back to School Moment
Brand new kicks, a sharp new backpack, and a shiny new phone upgrade? Back to school season is a time to look good and feel good And, though the average consumer may still be breaking in their summer sandals, brands and agencies have their eyes on the fall. So, what’s the best way to take advantage of that inevitable rush toward apparel, electronics, school supplies, and home goods? Yes, it’s time to talk Back to School Moment.
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A Venice Beach Boardwalk t-shirt once defined brunch as “the socially acceptable excuse to drink before noon” and that was all the motivation we needed to develop a moment for this major American pass time: Brunch! No matter if your brunch crew is into bottomless bloody marys or green smoothies, brunch is a wonderful time to catch up, gossip, and plan fun things to do in the future. It’s also a great opportunity for brands to become part of the conversation.
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Ready to own your mobile moments? Contact us.