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Defining the Mobile Moment
Connect with your audience while they’re nurturing their furry friends at pet stores, dog salons and spas, dog parks and veterinarian offices.
The Mobile Moment in Action
Whether caring for dog, cat, hamster, ferret, parrot or boa constrictor, today’s pet owners are serious about nurturing their furry, feathered and… um… scaly? friends. Brands that offer and/or specialize in pet products and services are already attuned to the rising level of devotion, but there’s still the challenge of finding the right moments to tap into it.
That’s where Aki’s Pet Moments come in to play. Aki’s Pet Moments help brands identify pet owners during those moments when they’re in a petcare mindset. By identifying locations, such as pet stores, dog salons and spas and veternarians, and combining that insight with a range of mobile data signals that help paint a clear picture of the consumer’s current experience, Aki can reach consumers when they are most likely to be receptive to a given ad message. Like when Fido’s getting a mohawk and a manicure. Plus, CRM and third-party data can be integrated for even more precise moment targeting.
Aki’s Pet Moments aren’t only for pet services and products. Brands that understand these furry friends are dear to their audiences’ hearts can use Pet Moments to deliver pet-friendly messaging for other products. After all, the key to, ahem, “unleashing” mobile success is better understanding your audience’s behavior. Their pet care and pampering can be a big part of the experience.
Did you know?
According to the U.S. Bureau of Economic Analysis, 2015 was the fourth straight year that growth in spending on pet services and products exceeded growth of consumer spending overall.
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Home Improvement Moment
A person’s home is their castle, or so the saying goes, but sometimes that castle needs a little work. So, how can advertisers connect with consumers during the planning and purchasing of materials and services for that new deck, the second bathroom, or the basement renovation project that had been put off for way too many years? Meet Aki’s Home Improvement Moments.
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Summer Wind Down Moment
Summer comes and goes so quickly, but it’s not over yet. The last hurrah, Labor Day, is right around the corner. For advertisers that want to reach consumers during the big and transitional weekend, Aki offers Summer Wind Down Moment.
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Ready to own your mobile moments? Contact us.