HomeResidential areas where consumers are likely to be at home, in a more relaxed environment and receptive state of mind. | WorkBusiness and financial areas, where consumers will mostly be in a work mindset. | OutLess than 100 miles away from home or work, where consumers may be running errands, shopping, having fun or commuting. | Away
Defining the Mobile Moment
Connect with consumers while they’re in the mindset to address personal finances.
The Mobile Moment in Action
Most people aren’t excited about managing personal finances, but the lack of enthusiasm doesn’t get them off the hook. For advertisers that are promoting services and products related to the tedious and potentially stressful task, finding the best moment to engage can be a challenge. After all, how do you connect with a consumer on a topic that they might not be so eager to explore?
The answer? Aki’s Personal Finance Moments.
Aki identifies a consumer’s Personal Finance Moments by looking at mobile data signals—that includes phase of day, day of week, location, context, external triggers like weather and stock market conditions, events and more. That data can also be combined with CRM data or third-party data for additional context. These details help Aki interpret the type of mobile experience a consumer is having during a given moment, which in turn is used to decide if that experience would align well with a message about financial products or services.
Further, ad creative and messaging can be dynamically served based on insight gained from the moment analysis. For example, different creative messaging may be more effective depending on if a consumer is experiencing a Personal Finance Moment at home or at work, or if they are at a competitive financial institution.
With Aki’s Personal Finance Moments, advertisers can find consumers when they’re in the right mindset to hear about financial institutions, services and/or technology and target their ads accordingly. The result? More efficient and effective mobile campaigns.
Did you know?
More than three in five Americans cite digital as their primary method of banking, which
is up notably from 51 percent in 2015 and 47 percent in 2014. Gen Xers (70 percent) and millennials
(68 percent) are the most likely to primarily turn to mobile or online banking.
Source: Bank of America
Explore more Moments
Ah, dinner. A time for friends, families and romantic partners to come together to eat a delicious meal while enjoying the company of their… mobile devices? It’s true that, today, mobile devices have infiltrated our lives so that even the most attentive dining partners are sometimes lured to their screen. For advertisers, these Dinner Moments represent an opportunity to engage—if they are approached in the right manner.
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Award Show Moment
For many consumers, the annual movie award season is one of the highlights of the new year. Excited movie fans are doing their research of films and nominees, catching up on the new movies and waxing nostalgic about years gone by as they ready for the big night. During the event, they’ll be at the edge of their seat, phone at the ready, watching acceptance speeches and posting reactions.
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Ready to own your mobile moments? Contact us.