Home | Work | OutLess than 100 miles away from home or work, where consumers may be running errands, shopping, having fun or commuting. | Away100+ miles away from home, where a consumer may be traveling for business or pleasure.
Defining the Mobile Moment
Reach your demographic while they’re camping, hiking, or just taking in some fresh air at the park.
The Mobile Moment in Action
There’s nothing like stepping out into nature to breathe the fresh air, hear the sound of twigs crackling under your hiking boots, admire the calls of birds and the endless night sky. Once upon a time, a trip like this would mean getting away from it all, but in today’s hyper-connected world, more nature-seekers are bringing their devices along for the fun.
Whether you’re in favor of a wifi-enabled outdoor adventure or not, it’s easy to see that the leisurely moments by a lake or campfire represent a compelling opportunity for brand engagement. Your audience is unwinding and that means there’s a potential for increased receptivity to an ad message–as long as it’s relevant to the experience. This is why Aki created the Outdoor Adventurer Moment.
Aki starts with your target audience and then uses mobile data signals to determine their location, that is, are they near outdoor adventure spots like parks, lakes, forests, mountains and beaches. By identifying other details, like session length, app/site visited, and even historical data like frequency of visits to similar locations or relevant retailers, Aki can help brands zero in on strong targets.
The Outdoor Adventurer Moment is a natural fit for outdoor sport brands and retailers as well as travel, but it also has appeal for products with long consideration periods, like automotive brands. With the right moment targeting and the right messaging and ad format, your campaign targeting the Outdoor Adventurer Moment can be sticker than a s’more.
Did you know?
Sure, campers want to commune with nature, but what’s one of the top amenities they look for in campsites? According to the 2015 North American Camping Report, it’s wifi!
Source: 2015 North American Camping Report.
Explore more Moments
The Early Bird Moment
The early bird catches the worm, as the old saying goes. But how do you catch early bird? The answer is simple—with Aki Technologies’ Early Bird Moment.
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The Pokémon Go Moment
Have you heard about the new augmented reality craze—just kidding. Of course you’ve heard of Pokémon Go by now. In fact, based on the growth of the game, it’s very likely that you’ve already caught a few yourself and had a conversation (or three) about what marketers can do to take advantage of the game’s explosive popularity.
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Ready to own your mobile moments? Contact us.