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Defining the Mobile Moment
Engage consumers while they’re coming up for air from the madness of the workday.
The Mobile Moment in Action
It’s no secret that our smartphones have become an extension of ourselves. We’re using them day and night—and that includes in during the workday.
For advertisers, this translates into an opportunity to engage consumers while they’re coming up for air from the daily grind. In between those emails, meetings, phone calls, and spreadsheets—or whatever a consumer’s workday may look like—consumers are checking sports scores, planning weekend getaways, browsing for supplies for home improvement projects, or just catching up with the going’s on in the world.
Aki Technologies makes it possible to tap into this through the Lunch Break Moment. The Lunch Break Moment is defined, in part, by location, as Aki determines based on current data and historical behavior, if a consumer is at a workplace. Additional signals, like time of day, context, and session length give Aki additional insight into the consumer’s mindset, which can help brands make smarter decisions about the type of creative, the messaging, and even ad format.
The Lunch Break Moment helps advertisers connect with the at-work consumer when they’re most likely to be receptive to a brand message. The result? Delicious campaign performance!
Did you know?
Americans (collectively) check their phones nearly 8 billion times a day, with the average consumer checking 46 times a day. You don’t get to these numbers by following a no-smartphone-at-work policy.
Explore more Moments
Pre-Happy Hour Moment
A wise meme once said “I don’t do happy hour. I do happy hours!” Have truer words been spoken during the waning hours of a long work week? Happy Hour is sacred for many and, with Aki’s help, a leading beer brand was able to help participants warm up for their sacred ritual by encouraging fun during Pre-Happy Hour Moments.
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‘Why Did I Eat That’ Moment
We’ve all been there—just one more plate, one more bite… “Okay, I guess I’ll have a small piece of cheesecake.” No matter how much we know we’ll regret it, we love to overindulge. And it was exactly those moments of regret that a leading antacid wanted to find.
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Ready to own your mobile moments? Contact us.