HomeResidential areas where consumers are likely to be at home, in a more relaxed environment and receptive state of mind. | Work | OutLess than 100 miles away from home or work, where consumers may be running errands, shopping, having fun or commuting. | Away
Defining the Mobile Moment
Reach your audience at the architects office, carpenter’s office, hardware stores, spa and pool centers or any home improvement destination.
The Mobile Moment in Action
A person’s home is their castle, or so the saying goes, but sometimes that castle needs a little work. So, how can advertisers connect with consumers during the planning and purchasing of materials and services for that new deck, the second bathroom, or the basement renovation project that had been put off for way too many years? Meet Aki’s Home Improvement Moments.
Aki’s Home Improvement Moments make it possible to reach consumers while they’re in the earliest stages of planning (i.e., at home researching) or while they are out and about, putting those plans into action. To identify these consumers, Aki looks at a range of mobile data signals, including but not limited to what sites and apps they are visiting, what stores they have visited recently or at the moment. Aki can combine these signals with third-party data to zero in on home owners and recent home buyers.
With Aki Home Improvement Moments, brands can reach their audiences while they’re most likely to respond–think of it as an opportunity to renovate mobile ad performance.
Did you know?
Did you know more than 1/3 of home improvement projects start online?
Explore more Moments
Summer Wind Down Moment
Summer comes and goes so quickly, but it’s not over yet. The last hurrah, Labor Day, is right around the corner. For advertisers that want to reach consumers during the big and transitional weekend, Aki offers Summer Wind Down Moment.
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Date Night Moment
Date Night is a longstanding tradition for couples young and old. Only in more recent years have smartphones become integral to even the most romantic experiences, opening up an opportunity for brand engagement.
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Ready to own your mobile moments? Contact us.