HomeResidential areas where consumers are likely to be at home, in a more relaxed environment and receptive state of mind. | WorkBusiness and financial areas, where consumers will mostly be in a work mindset. | OutLess than 100 miles away from home or work, where consumers may be running errands, shopping, having fun or commuting. | Away
Defining the Mobile Moment
Reach consumers while they’re making a list and checking it twice.
The Mobile Moment in Action
Even the most laid back of holiday shoppers benefit from some kind of planning, and those planning moments translate to a high-value opportunity for advertisers. That’s why Aki created the Holiday Research Moment, the chance to target consumers while their in the planning phase of the busiest retail season of the year.
Aki’s Holiday Research Moment uses a range of data signals to help advertisers zero in on the right moments to engage. Demographics, historical data like location history, context (as in what site or app is engaged), and even a brand’s CRM data team up to identify the moments consumers will be most receptive to advertising. Additional insights like session length help inform the type of creative delivered as well. (This means you can avoid serving higher-cost rich media impressions to your on-the-go consumer.
It’s no secret the holiday season is a competitive time for brands. Fortunately moment targeting makes it easier to cut through the noise to make a real impact in mobile. Now that’s a good reason for holiday cheer!
Did you know?
Almost 70% of Amazon customers shopped on mobile in the 2015 holiday season. What’s you’re guess on how that will grow in 2016?
Explore more Moments
The Active Parent Moment
Today’s busy parent has little to no time to spare, which means advertisers need to aim carefully to reach them when they’re most receptive to a brand message. That’s why Aki created the Active Parent Moments—to help advertisers zero in on the optimal occasion to deliver an ad impression.
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The Friendsgiving Moment
Sure, Thanksgiving has long been known as a time for families to reunite over turkey and parades and football, but that’s not the only way to celebrate. Have you heard of Friendsgiving?
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Ready to own your mobile moments? Contact us.