Home | Work | OutLess than 100 miles away from home or work, where consumers may be running errands, shopping, having fun or commuting. | Away
Defining the Mobile Moment
Connect with consumers while they’re taking action for the community, environment, or any charitable cause.
The Mobile Moment in Action
When engaging consumers that are out and about, brands need a deeper understanding of the context of their experience. Without that insight, brands risk wasting impressions on the wrong moment or delivering the wrong message at the right moment.
Take, for example, the moments when consumers are actively engaged in altruistic activities—volunteering at a community garden, fundraising for a senior center, helping the homeless, or performing any number of good-hearted tasks. The fact that they’ll have their devices handy during the day gives advertisers a chance to build a connection, but the right approach is essential. That’s where Aki’s Giving Back Moment comes in.
Aki’s Giving Back Moments helps advertisers identify and target the moments when consumers are taking charitable actions. To find these moments, Aki looks at mobile data signals, including but definitely not limited to location and time of day, and then targets ads accordingly. For advertisers, this level of dynamic consumer insight makes it possible to shape a creative message for optimal impact. For example, a brand connecting with consumers during Giving Back Moments may opt for creative that celebrates giving, or promotes their own social corporate responsibility. As a result of delivering more moment-relevant messages, advertisers can build more meaningful (and less intrusive) connections with their target audience.
Did you know?
According to a study from Omnicom Group’s Cone Communications, 91% of global consumers expect companies to operate responsibly to address social and environmental issues.
Explore more Moments
You know that moment: when you’re taking a break from a busy day at work or running errands to refuel. You stop by that quick service restaurant, order a meal deal and then settle into a booth, maybe even in your car. Then you devour the savory meal and, yes, pass a little time on your smartphone.
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Smartphones have infiltrated all corners of our lives, and nightlife is no exception. Whether it’s for searching for the next destination, tracking down friends, reserving tables or snapping memories, the smartphone has become an indispensable tool for the night owl.
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Ready to own your mobile moments? Contact us.