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Defining the Mobile Moment
Reach gamers when they’re in the right mindset for your message.
The Mobile Moment in Action
Smartphones serve an array of purposes, but one of the most enjoyable is gaming. These handy devices have turned average consumers into casual gamers and casual gamers into hardcore players. Advertisers that want to reach these gamers can advertise on game apps, but there’s another, perhaps less disruptive approach to gamer engagement: Aki’s Gamer Moments targeting.
Aki’s Gamer Moments help brands identify gamers not simply when they are playing games, but while they’re participating in other activities on their smartphones. Aki uses data to identify Gamer Moments—including what apps are on a given device, but also factors like location, phase of day, current app/site and more. This data is collectively interpreted to understand not only what type of mobile experience the gamer is having, but also if they are receptive to an ad during a given moment.
Aki’s Gamer Moments are obviously appealing to a brand that offers games and game-related technology, but they can also be leveraged by a product that appeals to the gamer mindset. Similarly, creating game-related messaging, like (“Score points with the right gift this Valentine’s Day”) can help increase the relevancy of a campaign.
With Aki’s Gamer Moments, advertisers can move to the next level of mobile ad performance.
Did you know?
According to Google, about a third of mobile gamers in the US spend more than nine hours a week average playing games on their phone.
Explore more Moments
Meal time means different things to different people—for some, it’s an elaborate process of research, planning, preparation and execution. For others, it’s a quick trip to the microwave or a visit to the latest online delivery service. Either way, those meal planning moments represent an opportunity for advertisers.
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Party Planning Moment
Birthdays, anniversaries, graduations, holidays, retirement, professional milestones, award shows, sports events… Though parties come in all shapes and sizes, they’ll always have at least one person organizing them. So how do brands make sure they’re products are top-of-mind for the big event? Enter the Party Planning Moment.
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Ready to own your mobile moments? Contact us.