Home | Work | OutLess than 100 miles away from home or work, where consumers may be running errands, shopping, having fun or commuting. | Away
Defining the Mobile Moment
Connect with consumers while they’re out, having fun in the sunny outdoors.
The Mobile Moment in Action
Smartphones have worked their way into every aspect of modern life, and outdoor fun is no exception. Even while we’re basking in the glow of the sun, surfside, or kayaking through the wilderness, smartphones are coming along for the adventure. For advertisers, this opens up new engagement opportunities. Whereas before, reaching beachgoers might have meant hiring a blimp, now brands can connect with their target audience through the mobile screen. Aki helps make this happen with its moment targeting platform and the Fun in the Sun Moment.
Of course, most people who escape to the great outdoors may be more interested in catching a glimpse of the Bohemian Waxwing (that’s a bird) than a full-screen rich interstitial. Fortunately, moment targeting makes it possible not only to determine what the best moments for engagement are, but also how best to approach consumers in those moments. For example, some moments are more conducive to banners or ‘reminder’ media than a deeply immersive creative.
Aki’s Fun in the Sun Moment, like all of the moments in Aki’s platform, gives brands a better understanding of the consumer’s current mindset. That insight plays a critical role in optimization campaigns and ensuring your campaign metrics have a warm and healthy glow.
Did you know?
According to recent data from Flurry, U.S. consumers are spending up to five hours a day on mobile devices. With this growth, you’re going to want to make sure you find the right moments.
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Giving Back Moment
When engaging consumers that are out and about, brands need a deeper understanding of the context of their experience. Without that insight, brands risk wasting impressions on the wrong moment or delivering the wrong message at the right moment.
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You know that moment: when you’re taking a break from a busy day at work or running errands to refuel. You stop by that quick service restaurant, order a meal deal and then settle into a booth, maybe even in your car. Then you devour the savory meal and, yes, pass a little time on your smartphone.
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Ready to own your mobile moments? Contact us.