HomeResidential areas where consumers are likely to be at home, in a more relaxed environment and receptive state of mind. | WorkBusiness and financial areas, where consumers will mostly be in a work mindset. | OutLess than 100 miles away from home or work, where consumers may be running errands, shopping, having fun or commuting. | Away
Defining the Mobile Moment
Reach consumers that are up and at’em in the early morning, whether they’re home, at work, or breaking a sweat.
The Mobile Moment in Action
The early bird catches the worm, as the old saying goes. But how do you catch early bird? The answer is simple—with Aki Technologies’ Early Bird Moment.
The Early Bird Moment might strike some as a basic targeting move, but it takes more than knowing time of day to effectively engage the early bird. Aki’s careful interpretation of mobile data helps brands understand if they’re reaching the habitual early bird—a very different mindset from the only-when-I-have-to morning-person or the consumer that’s still painting the town red from the day before.
By examining signals like location, apps, historical behavior, and other triggers like the weather (because even the early bird may need extra inspiration on those rainy Mondays), Aki helps brands find the right audience and craft a campaign strategy to engage them while they’re rising and shining.
Did you know?
In addition to that proverbial worm, the early bird also catches the smartphone. eMarketer recently published some stats on just how integrated smartphones are in the morning routine. (Hint: 61% check their phones before breakfast.)
Explore more Moments
The Airport Moment
There are two kinds of airport people—those that arrive at the gate a the last possible moment and those who allow arrive early to make sure that traffic and/or long TSA lines don’t trip up their trip. The second group—the folks that score a prime seat at the gate and settle in with their lattes, snack and, of course, mobile device—offer a solid engagement opportunity for brands.
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The Pokémon Go Moment
Have you heard about the new augmented reality craze—just kidding. Of course you’ve heard of Pokémon Go by now. In fact, based on the growth of the game, it’s very likely that you’ve already caught a few yourself and had a conversation (or three) about what marketers can do to take advantage of the game’s explosive popularity.
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Ready to own your mobile moments? Contact us.