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Defining the Mobile Moment
Engage your audience while they’re out on their romantic or exciting date excursions–without being an unwelcome third wheel.
The Mobile Moment in Action
Date Night is a longstanding tradition for couples young and old. Only in more recent years have smartphones become integral to even the most romantic experiences, opening up an opportunity for brand engagement.
But just because it’s possible to reach consumers while they’re in woo-mode, doesn’t mean it’s always a good idea. That’s why Aki created Date Night Moment, a data-driven way for brands to gauge whether or not it’s a good time to make an impression.
Aki’s Date Night Moment looks at mobile data such as demographics, time of day, location, event data, session length, and triggers like weather and even pollen count, to interpret the type of moment a consumer is having. A Date Night, for example, might occur on a Friday night at a romantic locale, perhaps not long after a visit to the florist and/or making a reservation online. Aki uses this type of insight and more to extrapolate ad receptivity at a given moment: is the consumer open to receiving an ad message? And, even more importantly, will they welcome yours? By applying data to answer questions like these, Aki can deliver more efficient campaigns.
The Date Night Moment can be a powerful targeting opportunity for brands that enhance the mood — think restaurants, event promotions, and even CPG products. The optimistic moment can also lend itself to aspirational advertising, like vehicles, luxury gifts, and travel. Yes, thanks to Aki’s insights and targeting, brands, too, can have smooth moves during Date Night.
Did you know?
Think smartphones and dating don’t mix? Dating apps and sites usage by 18- to 24-year-olds has increased nearly threefold since 2013, while usage by 55- to 64-year-olds has doubled.
Source: Pew Research Center.
Explore more Moments
Outdoor Adventurer Moment
There’s nothing like stepping out into nature to breathe the fresh air, hear the sound of twigs crackling under your hiking boots, admire the calls of birds and the endless night sky. Once upon a time, a trip like this would mean getting away from it all, but in today’s hyper-connected world, more nature-seekers are bringing their devices along for the fun.
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The Early Bird Moment
The early bird catches the worm, as the old saying goes. But how do you catch early bird? The answer is simple—with Aki Technologies’ Early Bird Moment.
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Ready to own your mobile moments? Contact us.