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Defining the Mobile Moment
Deliver unforgettable campaign performance during award season.
The Mobile Moment in Action
For many consumers, the annual movie award season is one of the highlights of the new year. Excited movie fans are doing their research of films and nominees, catching up on the new movies and waxing nostalgic about years gone by as they ready for the big night. During the event, they’ll be at the edge of their seat, phone at the ready, watching acceptance speeches and posting reactions.
For marketers, this riveting season offers a strong opportunity to engage a large audience—if they are approached during the right moments. Aki’s Award Show Moments helps marketers zero in on those key, receptive moments.
To identify Awards Show Moments, Aki looks at the full spectrum of mobile data points, including but not limited to basic demographics, phase of day, location, context (site/app), and events. Then, instead of targeting based on any single data point, Aki interprets the full set of data to determine the type of moment a particular consumer is experiencing. For marketers, this means they can find consumers when they’re in the right mindset for their specific brand message, like the Awards Show Party Prep Moments or Awards Show Research Moments.
Marketers that want to join consumers in the exciting journey through the season—but in a way that ensures impact and efficiency—should look closely at Aki’s Awards Show Moments. By reaching consumers during those moments that they’re receptive to your message, you can ensure that they like your campaigns, they really really like your campaigns.
Did you know?
Want to engage your audience while they’re watching live TV? Think mobile! More than three-quarters (88 percent) of millennials engage in second screen behaviors when watching video content.
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Weekend Getaway Moment
When consumers need a break but can’t get away for an extended vacation, they turn to the weekend getaway. Sometimes it’s planned weeks or months in advance, other times it’s a last-minute scramble for escape. Either way, the weekend escape represents an opportunity for brands who want to influence travel and travel-related decisions. But how to reach them during those critical decision-making moments? Say hello to Aki’s Weekend Getaway Moments.
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Thanks to mobile devices, consumers are engaged with their devices day and night, and often long after they meant to go to sleep. While not a great trend for those who need a solid eight hours of shut-eye, it does open up a significant opportunity for brands who know how to engage during these moments.
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Ready to own your mobile moments? Contact us.