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Defining the Mobile Moment
Sitting at the service center, waiting for your car… Do you chose to pass time with that old magazine or your phone? Smart advertisers know you’ll pick the phone, and they’ll be there waiting for you with their brand message.
Target auto owners at auto repair shops, mechanics, tire centers, maintenance and oil change specialists, and dealerships with parts/service centers.
The Mobile Moment in Action
Check engine light, screeching breaks, oil change, and so on… If you own a car, you’ve inevitably spent some time in an auto service waiting room. Luckily now that we’re armed with mobile devices, we no longer have to read last year’s Road and Track. Instead, we’ve got devices in hand and can explore all the internet as to offer.
What better time for OEM’s and auto service providers to engage an auto owner than when they’re idling at an auto repair shop? The Auto Repair Moment was born to provide targeting to these coveted moments.
Aki’s mobile moment platform begins by place-mapping service centers in a point of interest database to identify the appropriate locations for targeting. Once the location is identified, Aki looks at a range of other mobile signals, including but not limited to session length, depth and content type, to determine the best type of ad (format, creative) to drive engagement. The result is a prime targeting opportunity for a captive (and probably a little bored) audience.
Did you know?
According to AAA’s 2015 “Your Driving Costs Study,” Americans spend on average $767 per year on factory-recommended maintenance including oil changes, tire maintenance, battery inspection/testing, and routine maintenance. On a typical 15K miles annually that comes out to over 5 cents a mile and almost 9% of the annual overall cost of owning a vehicle!
Source: AAA’s newsroom.
Explore more Moments
‘Why Did I Eat That’ Moment
We’ve all been there—just one more plate, one more bite… “Okay, I guess I’ll have a small piece of cheesecake.” No matter how much we know we’ll regret it, we love to overindulge. And it was exactly those moments of regret that a leading antacid wanted to find.
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The Munchie Run Moment
It’s late at night and but appetites are wide awake. The Munchie Run Moment is a perfect time for quick service—or any late night food provider—to make a play for the hungry night owl.
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Ready to own your mobile moments? Contact us.