Home | Work | OutLess than 100 miles away from home or work, where consumers may be running errands, shopping, having fun or commuting. | Away100+ miles away from home, where a consumer may be traveling for business or pleasure.
Defining the Mobile Moment
Reach audiences while they’re idling at the airport gate.
The Mobile Moment in Action
There are two kinds of airport people—those that arrive at the gate a the last possible moment and those who allow arrive early to make sure that traffic and/or long TSA lines don’t trip up their trip. The second group—the folks that score a prime seat at the gate and settle in with their lattes, snack and, of course, mobile device—offer a solid engagement opportunity for brands. How do you find them? With Aki’s Airport Moment, naturally.
Location is a key factor in defining the Airport Moment, but Aki examines many other signals to get the full picture. Session length and sites/apps visited help discern “in-the-knick-of-time Nate” from “early-bird Betty”, CRM data can be applied identify frequent fliers, and historical activity can distinguish travelers from airport employees. Similarly, historical location data can help with creative optimization as well. For example, it can determine if an ad message should say “Bon Voyage” or “Hope you enjoyed your trip”—that level of specificity will help drive engagement.
The Airport Moment is ideal for the travel industry, but also presents a strong opportunity for any brand that finds value in reaching consumers when they’ve got time to kill. When you’ve got that level of ad receptivity, you can be sure that you’re KPIs will have a safe landing.
Did you know?
How important is a smartphone to travelers these days? According to Expedia, 60% of travelers surveyed said they “would be unwilling to go on vacation without a mobile device.” Take that, travel pillow!
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Ready to own your mobile moments? Contact us.