HomeResidential areas where consumers are likely to be at home, in a more relaxed environment and receptive state of mind. | WorkBusiness and financial areas, where consumers will mostly be in a work mindset. | OutLess than 100 miles away from home or work, where consumers may be running errands, shopping, having fun or commuting. | Away100+ miles away from home, where a consumer may be traveling for business or pleasure.
Defining the Mobile Moment
Target your demographic during those midday stretches in between meals, when snacking decisions are made.
The Mobile Moment in Action
That stretch of time between lunch and dinner can feel like an eternity as energy dips and focus drifts. How are consumers revving up their engines to make it through the rest of the day? The afternoon snack, of course. And brands that want to influence that choice can now do so thanks to Aki’s Afternoon Snack Moments.
Aki uses mobile data signals to identify consumers who are in the afternoon snack window. Time of day plays an important role here, but advertisers need more insight to make smarter decisions. For instance, the consumer’s location will impact how they go about snacking; the at-work consumer might have access to vending machines or be inclined to pop out to a local retailer for a purchase. Likewise, historical location and even brand CRM data can help understand a consumer’s snacking habits—are they likely to go to the donut shop or the smoothie store? These details can help determine the kind of advertising message to deliver as well as what sort of snacks a consumer might be more receptive to hearing about.
Restaurant retail, CPG brands, and any advertiser that wants to engage consumers while they’re in that afternoon lull should make note of Aki’s Afternoon Snack Moment. It’s a tasty opportunity for any brand that’s looking for more nourishing mobile performance numbers.
Did you know?
Snacking is big and particularly among millennials. According to consumer insight firm Canadean, 41% of those aged 18-24 and 44% of those aged 25-34 regularly snack between meals.
Explore more Moments
The Pet Moment
Whether caring for dog, cat, hamster, ferret, parrot or boa constrictor, today’s pet owners are serious about nurturing their furry, feathered and… um… scaly? friends. Brands that offer and/or specialize in pet products and services are already attuned to the rising level of devotion, but there’s still the challenge of finding the right moments to tap into it.
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Home Improvement Moment
A person’s home is their castle, or so the saying goes, but sometimes that castle needs a little work. So, how can advertisers connect with consumers during the planning and purchasing of materials and services for that new deck, the second bathroom, or the basement renovation project that had been put off for way too many years? Meet Aki’s Home Improvement Moments.
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Ready to own your mobile moments? Contact us.