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Defining the Mobile Moment
Target sports fans after the game.
The Mobile Moment in Action
Want to reach sports fans when they’re really deep in the sports mindset, but still likely to be receptive to advertising? Then Aki’s After the Game Moment is for you.
Aki’s After the Game Moment connects advertisers to consumers while they’re still buzzing from the excitement of a sports game. To find these consumers, Aki looks at a range of mobile signals, but particularly location history, to identify those who have recently left a stadium. Aki will narrow its target to specific demographics to align with the brand’s target audience. This makes it possible to deliver highly relevant creative to, say, the twenty-something sharing a pitcher and wings at a bar or the mom driving the family home in the SUV. (Don’t worry, Aki supports all ad formats, so the driving mom will be reached safely with an audio ad.)
Like all of Aki’s moments, the After the Game Moment is designed to connect brands to consumers when they’re most likely to engage with a message. This “polite” approach to advertising is essential to building a positive and productive relationship with consumers who are easily frustrated by poorly-timed ads. For brands that want to reach sports fans at the right time, while they’re in the right mindset, the After the Game Moment is a home run.
Did you know?
According to Pew Research, 52% of 18 to 29 year olds use their devices to access sports scores and analysis.
Source: Pew Research
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Ready to own your mobile moments? Contact us.