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Defining the Mobile Moment
Reach Mom and Dad while they’re running errands, hitting the gym, waiting for pickup, and just generally keeping the family machine running smoothly.
The Mobile Moment in Action
Today’s busy parent has little to no time to spare, which means advertisers need to aim carefully to reach them when they’re most receptive to a brand message. That’s why Aki created the Active Parent Moments—to help advertisers zero in on the optimal occasion to deliver an ad impression.
Active Parent Moments begin, as all smart campaigns do, by defining the audience. But the next very important step is to use the mobile data signals available to find that audience while they’re most likely to engage with a specific campaign. Aki looks at specifics like device type, app/sites, day of week, time of day and location to better understand the audience’s current mindset and deliver the best-suited ad. As a result, advertisers can engage parents while they’re passing time at the pharmacy, waiting for the prescription refill, or hiding out in the school parking lot while Junior drums up the courage to ask a friend out. With Aki’s Active Parent Moments, you can even reach parents during those not-so-active moments because even the most tireless Moms and Dads need a little time to recharge.
Aki’s Active Parent Moments help advertisers reach their audience at the most optimal times, driving up engagement and reducing wasting impressions. After all, no brand wants to deliver unwelcome ads that prompt parents to speak those dreaded words: “It’s time for a time-out.”
Did you know?
According to a recent back-to-school study from global polling firm Penn Schoen Berland, as reported in Adweek, “60 percent of parents are planning to buy at least one thing on a mobile device and 30 percent plan to do at least a fourth of their shopping on mobile.”
Explore more Moments
Sure, Thanksgiving has long been known as a time for families to reunite over turkey and parades and football, but that’s not the only way to celebrate. Have you heard of Friendsgiving?
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Relaxing After Work Moment
Consumers are increasingly connected day and night, but those weekdays are often cluttered with emails, phone calls, and meetings. But at the end of the day, when the deadlines are (hopefully) met, the cocktails are flowing and/or the kids are fed and busy with homework, consumers settle into a high-value moment for advertisers: the Relaxing After Work Moment.
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Ready to own your mobile moments? Contact us.