Interview with a Data Scientist

At Aki Technologies, we connect brands to audiences during their most receptive and relevant moments. Naturally, a lot of what we do relies on data and the smart interpretation of data, which is where my team comes in. We’re focused on optimizing the delivery of marketing to mobile users and innovating new methods for reporting on how…

Mobile Data Has a Quality Control Problem

Mobile data for targeting in the programmatic ecosystem is everywhere. But high-quality mobile data that’s what it purports to be? Not so much. “The problem is knowing what we’ve bought,” said Sarah Melrose, programmatic director at Sydney-based WPP media agency Ikon Communications. Read more in AdExchanger >