eMarketer provides a visual overview of trends that affected display, video and mobile prices in Q4 2017, with insight from Aki’s Scott Swanson.
How do you start on the path to data science success? Aki’s Jason Shu weighs in this piece from MarTech Series.
Aki’s Scott Swanson joins tech leaders in paying tribute to the great Stephen Hawking’s life and pursuit of knowledge.
At Aki Technologies, we connect brands to audiences during their most receptive and relevant moments. Naturally, a lot of what we do relies on data and the smart interpretation of data, which is where my team comes in. We’re focused on optimizing the delivery of marketing to mobile users and innovating new methods for reporting on how…
Mobile data for targeting in the programmatic ecosystem is everywhere. But high-quality mobile data that’s what it purports to be? Not so much. “The problem is knowing what we’ve bought,” said Sarah Melrose, programmatic director at Sydney-based WPP media agency Ikon Communications. Read more in AdExchanger >