I recently drove by a billboard addressed to a “Guy-Stuck-n-Traffic,” which stayed with me for all the wrong reasons. The message aimed to build a deeper connection with passersby, but it missed its mark — I wasn’t stuck in traffic at all.
Why are moments so essential to marketing success today? Orr Orenstein answers this and more burning questions in this MarTech Series interview.
Read more in MarTech Series.
To connect with mobile consumers, marketers need to push past assumptions toward a data-driven understanding of behavior. This MediaPost piece explores Aki insights on QSR breakfast consumers.
Aki’s Scott Swanson weighs in on location, ad receptivity, machine learning and how to address the challenges of marketing in this every-changing digital world. Plus, there’s zombies.
eMarketer takes a look at the future of programmatic ad spend; Aki’s Scott Swanson is among a select group of executives that participated in this study.