Self-Care Moment
Zone
[dt_tooltip title="Home"]Residential areas where consumers are likely to be at home, in a more relaxed environment and receptive state of mind.[/dt_tooltip] | Work | [dt_tooltip title="Out"]Less than 100 miles away from home or work, where consumers may be running errands, shopping, having fun or commuting.[/dt_tooltip] | [dt_tooltip title="Away"]100+ miles away from home, where a consumer may be traveling for business or pleasure.[/dt_tooltip]
Defining the Mobile Moment
Engage consumers while they're taking time to improve their physical and/or mental health.
The Mobile Moment in Action
Today, self-care comes in many shapes and sizes—for some, it might mean spa visits and vacation retreats, while others might rely on home-based activities like meditation or yoga. And, increasingly, consumers are integrating devices (like fitness trackers) into their self-care routines. For brands, this growing practice opens doors to some compelling engagement opportunities. But how do brands find the right self-care moments? They turn to Aki Technologies' mobile moments advertising and insights platform.
The first step in targeting Self-Care Moments, as in any campaign, is identifying the target audience. From there, Aki builds a moment targeting strategy that aligns with that audience. Aki uses mobile data signals -- such as location, context, and even historical data -- to interpret if a consumer is experiencing a Self-Care Moment and, if so, what type of moment they are experiencing. From there, brands can target ad campaigns to the most relevant moments.
Self-Care Moments offer a way for brands to engage consumers when they're in the mindset to improve their physical or mental well-being. Products or services that directly assist in this mission—including smart devices like fitness trackers, vitamins and supplements, travel packages, gym memberships, clean or natural foods and many more—can benefit from Self-Care Moments, but they also represent an opportunity for brands that want to be supportive of a consumer's well-being. After all, in this age when busy-ness is worn like a badge of honor, everyone needs a little ""me"" time. Brands that understand that may be performing their own version of self-care.
Did you know?
Research predicts the number of consumers using home health technologies will increase from 14.3 million worldwide in 2014 to 78.5 million consumers by 2020.
Source: Drugstorenews.com
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Afternoon Snack Moment
That stretch of time between lunch and dinner can feel like an eternity as energy dips and focus drifts. How are consumers revving up their engines to make it through the rest of the day? The afternoon snack, of course. And brands that want to influence that choice can now do so thanks to Aki's Afternoon Snack Moments.
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The Pet Moment
Whether caring for dog, cat, hamster, ferret, parrot or boa constrictor, today's pet owners are serious about nurturing their furry, feathered and... um... scaly? friends. Brands that offer and/or specialize in pet products and services are already attuned to the rising level of devotion, but there's still the challenge of finding the right moments to tap into it.
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Afternoon Snack Moment
Zone
[dt_tooltip title="Home"]Residential areas where consumers are likely to be at home, in a more relaxed environment and receptive state of mind.[/dt_tooltip] | [dt_tooltip title="Work"]Business and financial areas, where consumers will mostly be in a work mindset.[/dt_tooltip] | [dt_tooltip title="Out"]Less than 100 miles away from home or work, where consumers may be running errands, shopping, having fun or commuting.[/dt_tooltip] | [dt_tooltip title="Away"]100+ miles away from home, where a consumer may be traveling for business or pleasure.[/dt_tooltip]
Defining the Mobile Moment
Target your demographic during those midday stretches in between meals, when snacking decisions are made.
The Mobile Moment in Action
That stretch of time between lunch and dinner can feel like an eternity as energy dips and focus drifts. How are consumers revving up their engines to make it through the rest of the day? The afternoon snack, of course. And brands that want to influence that choice can now do so thanks to Aki's Afternoon Snack Moments.
Aki uses mobile data signals to identify consumers who are in the afternoon snack window. Time of day plays an important role here, but advertisers need more insight to make smarter decisions. For instance, the consumer's location will impact how they go about snacking; the at-work consumer might have access to vending machines or be inclined to pop out to a local retailer for a purchase. Likewise, historical location and even brand CRM data can help understand a consumer's snacking habits—are they likely to go to the donut shop or the smoothie store? These details can help determine the kind of advertising message to deliver as well as what sort of snacks a consumer might be more receptive to hearing about.
Restaurant retail, CPG brands, and any advertiser that wants to engage consumers while they're in that afternoon lull should make note of Aki's Afternoon Snack Moment. It's a tasty opportunity for any brand that's looking for more nourishing mobile performance numbers.
Did you know?
Snacking is big and particularly among millennials. According to consumer insight firm Canadean, 41% of those aged 18-24 and 44% of those aged 25-34 regularly snack between meals.
Source: Fooddive.com
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The Pet Moment
Whether caring for dog, cat, hamster, ferret, parrot or boa constrictor, today's pet owners are serious about nurturing their furry, feathered and... um... scaly? friends. Brands that offer and/or specialize in pet products and services are already attuned to the rising level of devotion, but there's still the challenge of finding the right moments to tap into it.
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Home Improvement Moment
A person's home is their castle, or so the saying goes, but sometimes that castle needs a little work. So, how can advertisers connect with consumers during the planning and purchasing of materials and services for that new deck, the second bathroom, or the basement renovation project that had been put off for way too many years? Meet Aki's Home Improvement Moments.
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Ready to own your mobile moments? Contact us.
The Pet Moment
Zone
Home | Work | [dt_tooltip title="Out"]Less than 100 miles away from home or work, where consumers may be running errands, shopping, having fun or commuting.[/dt_tooltip] | Away
Defining the Mobile Moment
Connect with your audience while they're nurturing their furry friends at pet stores, dog salons and spas, dog parks and veterinarian offices.
The Mobile Moment in Action
Whether caring for dog, cat, hamster, ferret, parrot or boa constrictor, today's pet owners are serious about nurturing their furry, feathered and... um... scaly? friends. Brands that offer and/or specialize in pet products and services are already attuned to the rising level of devotion, but there's still the challenge of finding the right moments to tap into it.
That's where Aki's Pet Moments come in to play. Aki's Pet Moments help brands identify pet owners during those moments when they're in a petcare mindset. By identifying locations, such as pet stores, dog salons and spas and veternarians, and combining that insight with a range of mobile data signals that help paint a clear picture of the consumer's current experience, Aki can reach consumers when they are most likely to be receptive to a given ad message. Like when Fido's getting a mohawk and a manicure. Plus, CRM and third-party data can be integrated for even more precise moment targeting.
Aki's Pet Moments aren't only for pet services and products. Brands that understand these furry friends are dear to their audiences' hearts can use Pet Moments to deliver pet-friendly messaging for other products. After all, the key to, ahem, "unleashing" mobile success is better understanding your audience's behavior. Their pet care and pampering can be a big part of the experience.
Did you know?
According to the U.S. Bureau of Economic Analysis, 2015 was the fourth straight year that growth in spending on pet services and products exceeded growth of consumer spending overall.
Source: BusinessInsider
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Home Improvement Moment
A person's home is their castle, or so the saying goes, but sometimes that castle needs a little work. So, how can advertisers connect with consumers during the planning and purchasing of materials and services for that new deck, the second bathroom, or the basement renovation project that had been put off for way too many years? Meet Aki's Home Improvement Moments.
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Summer Wind Down Moment
Summer comes and goes so quickly, but it's not over yet. The last hurrah, Labor Day, is right around the corner. For advertisers that want to reach consumers during the big and transitional weekend, Aki offers Summer Wind Down Moment.
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Ready to own your mobile moments? Contact us.
Home Improvement Moment
Zone
[dt_tooltip title="Home"]Residential areas where consumers are likely to be at home, in a more relaxed environment and receptive state of mind.[/dt_tooltip] | Work | [dt_tooltip title="Out"]Less than 100 miles away from home or work, where consumers may be running errands, shopping, having fun or commuting.[/dt_tooltip] | Away
Defining the Mobile Moment
Reach your audience at the architects office, carpenter's office, hardware stores, spa and pool centers or any home improvement destination.
The Mobile Moment in Action
A person's home is their castle, or so the saying goes, but sometimes that castle needs a little work. So, how can advertisers connect with consumers during the planning and purchasing of materials and services for that new deck, the second bathroom, or the basement renovation project that had been put off for way too many years? Meet Aki's Home Improvement Moments.
Aki's Home Improvement Moments make it possible to reach consumers while they're in the earliest stages of planning (i.e., at home researching) or while they are out and about, putting those plans into action. To identify these consumers, Aki looks at a range of mobile data signals, including but not limited to what sites and apps they are visiting, what stores they have visited recently or at the moment. Aki can combine these signals with third-party data to zero in on home owners and recent home buyers.
With Aki Home Improvement Moments, brands can reach their audiences while they're most likely to respond–think of it as an opportunity to renovate mobile ad performance.
Did you know?
Did you know more than 1/3 of home improvement projects start online?
Source: eMarketer
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Summer Wind Down Moment
Summer comes and goes so quickly, but it's not over yet. The last hurrah, Labor Day, is right around the corner. For advertisers that want to reach consumers during the big and transitional weekend, Aki offers Summer Wind Down Moment.
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Date Night Moment
Date Night is a longstanding tradition for couples young and old. Only in more recent years have smartphones become integral to even the most romantic experiences, opening up an opportunity for brand engagement.
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Ready to own your mobile moments? Contact us.
Summer Wind Down Moments
Zone
[dt_tooltip title="Home"]Residential areas where consumers are likely to be at home, in a more relaxed environment and receptive state of mind.[/dt_tooltip] | Work | [dt_tooltip title="Out"]Less than 100 miles away from home or work, where consumers may be running errands, shopping, having fun or commuting.[/dt_tooltip] | [dt_tooltip title="Away"]100+ miles away from home, where a consumer may be traveling for business or pleasure.[/dt_tooltip]
Defining the Mobile Moment
Connect with consumers that are making the most of the final days and nights of summer at beaches, hiking trails, amusement parks, summer concerts and even backyard barbecues.
The Mobile Moment in Action
Summer comes and goes so quickly, but it's not over yet. The last hurrah, Labor Day, is right around the corner. For advertisers that want to reach consumers during the big and transitional weekend, Aki offers Summer Wind Down Moments.
Summer Wind Down Moments give advertisers the opportunity to connect with consumers during their end-of-summer experience. Target audiences while at various summer fun locations, including but not limited to beaches, hiking trails, amusement parks and concerts. And the seasonal moments aren't only for those that are out and about—by looking at all of the available mobile data, Aki can also determine whether a consumer is at a local park, traveling far and wide, or relaxing at home. Combine these insights with demographic data, third-party data or brand CRM to zero in on a specific audience while they're locking in their 2016 summer memories.
What brands can benefit from Aki's Summer Wind Down Moments? Just to name a few, the moments appeal to summer-related products and services, back-to-school and even holiday and winter campaigns. Yes, that's right: winter! So...um...is it too soon for a hot toddy?
Did you know?
TripAdvisor says this year's travel will be up 10 percent from 2015's Labor Day weekend. And, of course, they'll have their smartphones and tablets handy. Will you be ready to engage?
Source: Tripadvisor
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Date Night Moment
Date Night is a longstanding tradition for couples young and old. Only in more recent years have smartphones become integral to even the most romantic experiences, opening up an opportunity for brand engagement.
Read More >
Outdoor Adventurer Moment
There's nothing like stepping out into nature to breathe the fresh air, hear the sound of twigs crackling under your hiking boots, admire the calls of birds and the endless night sky. Once upon a time, a trip like this would mean getting away from it all, but in today's hyper-connected world, more nature-seekers are bringing their devices along for the fun.
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Ready to own your mobile moments? Contact us.