If our mobile devices are glued to one hand, what’s the best guess for what’s in our other hand? Yes, a coffee cup. We’re hooked on caffeine and that’s not just an opportunity for coffee vendors. Any advertiser can tap into the Coffee Break Moment, if they know how to do it.
When it comes time to planning that major, well-deserved vacation, the internet offers endless resources for research. For brands that want to influence where, when and how that next trip goes down, the Vacation Planning Moment is the answer.
Waiting rooms are never particularly fun. Fortunately, thanks to mobile devices, that idle time can be passed more productively—checking email, reading news, catching up on social feeds, watching videos… the list goes on.
Back in the day, images of public transportation were dominated with images of people reading books and newspapers, or maybe just zoning out. Today, the equivalent bus, train, ferry and subway riders typically have their eyes fixed on their devices. And yes, for advertisers, this translates to a hot opportunity for engagement.
Smartphones have worked their way into every aspect of modern life, and outdoor fun is no exception. Even while we’re basking in the glow of the sun, surfside, or kayaking through the wilderness, smartphones are coming along for the adventure. For advertisers, this opens up new engagement opportunities.