We’ve all been there—just one more plate, one more bite… “Okay, I guess I’ll have a small piece of cheesecake.” No matter how much we know we’ll regret it, we love to overindulge. And it was exactly those moments of regret that a leading antacid wanted to find.
It’s late at night and but appetites are wide awake. The Munchie Run Moment is a perfect time for quick service—or any late night food provider—to make a play for the hungry night owl.
These days athletes can take their talents to places that aren’t a field, diamond, or court. Extreme sports unleashed a whole new generation that redefines what can be done on a bike, board or a tricked out snowmobile.
As the traditional three meals per day practice is being challenged, many are opting to consume 5+ small snack-like meals. That creates a lot of moments to influence the snackers among us, but what moments work best?
Protein bars, mystery shakes, energy drinks, milk, soy vegan chia cookies… With so many post-workout nourishment options, how does a brand stand out? That’s what one major CPG brand wanted to know and luckily Aki had the moments to help guide the way.