Moment of the Week #13: Looking Good Moment

#13: Looking Good Moment

When it comes to appearances, some consumers are high maintenance and others are low maintenance, but (fortunately for all of us) only a rare few are no maintenance at all. This unlocks a key opportunity for advertisers that want to reach and influence consumers during their ritual buff-and-polishing: Looking Good Moments.

Moment of the Week #12: Pre-Happy Hour Moment

#12: Pre-Happy Hour Moment

A wise meme once said “I don’t do happy hour. I do happy hours!” Have truer words been spoken during the waning hours of a long work week? Happy Hour is sacred for many and, with Aki’s help, a leading beer brand was able to help participants warm up for their sacred ritual by encouraging fun during Pre-Happy Hour Moments.