moment of the week #19 relaxing after work moment

#19: Relaxing After Work Moment

Consumers are increasingly connected day and night, but those weekdays are often cluttered with emails, phone calls, and meetings. But at the end of the day, when the deadlines are (hopefully) met, the cocktails are flowing and/or the kids are fed and busy with homework, consumers settle into a high-value moment for advertisers: the Relaxing After Work Moment.

Moment of the Week #18: Back to School Moment

#18: Back to School Moment

Brand new kicks, a sharp new backpack, and a shiny new phone upgrade? Back to school season is a time to look good and feel good And, though the average consumer may still be breaking in their summer sandals, brands and agencies have their eyes on the fall. So, what’s the best way to take advantage of that inevitable rush toward apparel, electronics, school supplies, and home goods? Yes, it’s time to talk Back to School Shopping Moments.

Moment of the Week #16: Vacation Moment

#16: Vacation Moment

Picture yourself gazing out at a vast blue ocean, each breath in step with the hypnotic rhythm of the waves. You’re barefoot, stretched out on a lounge chair while a gentle breeze rustles the leaves of the palapa above. To your right: an ice-cold margarita. And to your left? Yes, your mobile phone.