Sure, Thanksgiving has long been known as a time for families to reunite over turkey and parades and football, but that’s not the only way to celebrate. Have you heard of Friendsgiving?
Consumers are increasingly connected day and night, but those weekdays are often cluttered with emails, phone calls, and meetings. But at the end of the day, when the deadlines are (hopefully) met, the cocktails are flowing and/or the kids are fed and busy with homework, consumers settle into a high-value moment for advertisers: the Relaxing After Work Moment.
Brand new kicks, a sharp new backpack, and a shiny new phone upgrade? Back to school season is a time to look good and feel good And, though the average consumer may still be breaking in their summer sandals, brands and agencies have their eyes on the fall. So, what’s the best way to take advantage of that inevitable rush toward apparel, electronics, school supplies, and home goods? Yes, it’s time to talk Back to School Shopping Moments.
It’s no secret that our smartphones have become an extension of ourselves. We’re using them day and night—and that includes in during the workday.
Picture yourself gazing out at a vast blue ocean, each breath in step with the hypnotic rhythm of the waves. You’re barefoot, stretched out on a lounge chair while a gentle breeze rustles the leaves of the palapa above. To your right: an ice-cold margarita. And to your left? Yes, your mobile phone.