Inmar Doubles Down On Retail Media With The Acquisition Of Aki Technologies

Inmar Doubles Down On Retail Media With The Acquisition Of Aki Technologies

Inmar Intelligence, a data and tech-enabled services company, today announced its agreement to acquire San Francisco-based digital marketing company Aki Technologies, which specializes in personalized advertising and personalized digital circulars.

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Inmar Intelligence To Acquire Aki Technologies

Inmar Intelligence To Acquire Aki Technologies

Inmar Intelligence to acquire Aki Technologies, expanding its retail media and personalized advertising capabilities for retailers and brands. Inmar Intelligence’s ShopperSync™ data core with 115M Loyalty HH IDs will enhance Aki’s suite of personalized advertising offerings.

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Aki Technologies at the Win More Podcast

Aki Technologies on the Win More Podcast

John Zaldonis welcomes Stephanie Klimaszewski and Jacob Davis of Aki Technologies. They discuss Aki’s recently released report on audience receptivity to advertising, with detailed findings on the impact of personalization.

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Gopuff Improves ‘Moment Marketing’ With New Partnership

Gopuff Improves ‘Moment Marketing’ With New Partnership

In an effort to drive stronger campaign results, Gopuff Ad Solutions has partnered with Aki Technologies, a personalized advertising provider, to target moments when consumers are most likely to be hungry.

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PepsiCo Pursues Personalization at Scale

PepsiCo Pursues Personalization at Scale

Looking for a way to deliver personalization at scale, PepsiCo recently tapped Aki Technologies to execute a pilot program for Off the Eaten Path, a better-for-you snack brand out of the Frito-Lay division.

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Drink Up Personalized Ads Pull In Whiskey Brand Engagement Test

Drink Up: Personalized Ads Pull In Whiskey Brand Engagement Test

Personalized creative is driving 84% higher engagement than non-personalized creative, according to The Impact of Personalization on Advertising Performance, a study by AKI Technologies.

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Why Marketing Might Be Better Off Without Cookies

Why Marketing Might Be Better Off Without Cookies

The loss of personal identifiers has led to lots of hand-wringing, but many marketers are already adapting, and the sea change could flush out a lot of bad targeting.

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That Magic Moment Cetaphil Rethinks Consumer Targeting

That Magic Moment: Cetaphil Rethinks Consumer Targeting

Cetaphil, the Galderma-owned skincare brand that has been around for nearly 75 years, saw an opportunity to tap into the self-care at-home trend when COVID-19 rearranged personal care routines.

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Dollar Tree Builds Its Own Media Network, as the Trend Extends to Discount Retail

Dollar Tree Builds Its Own Media Network, as the Trend Extends to Discount Retail

Recent months have seen the rollout of retail media networks from the likes of Walgreens and CVS. Now, Dollar Tree introduces its own.

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Filippo Berio Lifted Awareness By Targeting ‘Shopping List Moments’

Filippo Berio Lifted Awareness By Targeting ‘Shopping List Moments’

Olive oil giant Filippo Berio, which began pressing olives in 1867 and is the top five brands in the U.S., doesn’t need many pointers when it comes to selling its olive oil.

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