During the summer of 2021, as Americans increasingly began reconnecting with friends and family in person, Primal Kitchen and Aki identified that time as an opportune moment to drive consumer interest in Primal Kitchen’s grilling essential products. As consumers continued to cook at home, the two companies also looked to make the most of a nationwide spike in grocery sales, which increased 7.8% YoY from September 2020 to 2021, per the U.S. Census Bureau.
With product distribution varying at each store, Primal Kitchen and Aki looked to only serve advertisements that promoted items that each of the 21 retailers distributed.
Together, Aki and Primal Kitchen successfully implemented a hyper-personalized mobile advertising strategy to drive awareness of available products during key moments throughout Primal Kitchen audience members’ daily routines.
This campaign has been selected by the Academy of Interactive and Visual Arts to be recognized as a Communicator Award winner for marketing effectiveness.
Learn more about the campaign strategy and discover what results were driven in the below video.